Privacy Policy

Privacy Policy


We are very delighted that you have shown interest in our enterprise. Data protection is of a
particularly high priority for the management of the SEALANDER GmbH. The use of the Internet
pages of the SEALANDER GmbH is possible without any indication of personal data; however, if a
data subject wants to use special enterprise services via our website, processing of personal data
could become necessary. If the processing of personal data is necessary and there is no statutory
basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of
a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in
accordance with the country-specific data protection regulations applicable to the SEALANDER
GmbH. By means of this data protection declaration, our enterprise would like to inform the general
public of the nature, scope, and purpose of the personal data we collect, use and process.
Furthermore, data subjects are informed, by means of this data protection declaration, of the rights
to which they are entitled.


As the controller, the SEALANDER GmbH has implemented numerous technical and
organizational measures to ensure the most complete protection of personal data processed through
this website. However, Internet-based data transmissions may in principle have security gaps, so
absolute protection may not be guaranteed. For this reason, every data subject is free to transfer
personal data to us via alternative means, e.g. by telephone.

1. Definitions

The data protection declaration of the SEALANDER GmbH is based on the terms used by the
European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data
protection declaration should be legible and understandable for the general public, as well as our
customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use, inter alia, the following terms:

a)    Personal data

Personal data means any information relating to an identified or identifiable natural person (“data
subject”). An identifiable natural person is one who can be identified, directly or indirectly, in
particular by reference to an identifier such as a name, an identification number, location data, an
online identifier or to one or more factors specific to the physical, physiological, genetic, mental,
economic, cultural or social identity of that natural person.

b) Data subject

Data subject is any identified or identifiable natural person, whose personal data is processed by the
controller responsible for the processing.

c)    Processing

Processing is any operation or set of operations which is performed on personal data or on sets of
personal data, whether or not by automated means, such as collection, recording, organisation,
structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission,
dissemination or otherwise making available, alignment or combination, restriction, erasure or
destruction.

d)    Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their
processing in the future.

e)    Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal
data to evaluate certain personal aspects relating to a natural person, in particular to analyse or
predict aspects concerning that natural person's performance at work, economic situation, health,
personal preferences, interests, reliability, behaviour, location or movements.

f)     Pseudonymisation

Pseudonymisation is the processing of personal data in such a manner that the personal data can no
longer be attributed to a specific data subject without the use of additional information, provided
that such additional information is kept separately and is subject to technical and organisational
measures to ensure that the personal data are not attributed to an identified or identifiable natural
person.

g)    Controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public
authority, agency or other body which, alone or jointly with others, determines the purposes and
means of the processing of personal data; where the purposes and means of such processing are
determined by Union or Member State law, the controller or the specific criteria for its nomination
may be provided for by Union or Member State law.

h)    Processor

Processor is a natural or legal person, public authority, agency or other body which processes
personal data on behalf of the controller.

i)      Recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the
personal data are disclosed, whether a third party or not. However, public authorities which may
receive personal data in the framework of a particular inquiry in accordance with Union or Member
State law shall not be regarded as recipients; the processing of those data by those public authorities
shall be in compliance with the applicable data protection rules according to the purposes of the
processing.

j)      Third party

Third party is a natural or legal person, public authority, agency or body other than the data subject,
controller, processor and persons who, under the direct authority of the controller or processor, are
authorised to process personal data.

k)    Consent

Consent of the data subject is any freely given, specific, informed and unambiguous indication of

the data subject's wishes by which he or she, by a statement or by a clear affirmative action,
signifies agreement to the processing of personal data relating to him or her.

 

2. Name and Address of the controller


Controller for the purposes of the General Data Protection Regulation (GDPR), other data
protection laws applicable in Member states of the European Union and other provisions related to
data protection is:


SEALANDER GmbH
Bollhörnkai 1
24103 Kiel
Germany
Phone: +49 (0) 431 55 68 63 60
Email: info@sealander.de
Website: sealander.de


3. Cookies

The Internet pages of the SEALANDER GmbH use cookies. Cookies are text files that are stored in
a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie
ID is a unique identifier of the cookie. It consists of a character string through which Internet pages
and servers can be assigned to the specific Internet browser in which the cookie was stored. This
allows visited Internet sites and servers to differentiate the individual browser of the dats subject
from other Internet browsers that contain other cookies. A specific Internet browser can be
recognized and identified using the unique cookie ID.

Through the use of cookies, the SEALANDER GmbH can provide the users of this website with
more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in
mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of
this recognition is to make it easier for users to utilize our website. The website user that uses
cookies, e.g. does not have to enter access data each time the website is accessed, because this is
taken over by the website, and the cookie is thus stored on the user's computer system. Another
example is the cookie of a shopping cart in an online shop. The online store remembers the articles
that a customer has placed in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies through our website by means of a
corresponding setting of the Internet browser used, and may thus permanently deny the setting of
cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or
other software programs. This is possible in all popular Internet browsers. If the data subject
deactivates the setting of cookies in the Internet browser used, not all functions of our website may
be entirely usable.

 

4. Collection of general data and information

The website of the SEALANDER GmbH collects a series of general data and information when a
data subject or automated system calls up the website. This general data and information are stored
in the server log files. Collected may be (1) the browser types and versions used, (2) the operating
system used by the accessing system, (3) the website from which an accessing system reaches our
website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet
site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing
system, and (8) any other similar data and information that may be used in the event of attacks on
our information technology systems.

When using these general data and information, the SEALANDER GmbH does not draw any
conclusions about the data subject. Rather, this information is needed to (1) deliver the content of
our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure
the long-term viability of our information technology systems and website technology, and (4)
provide law enforcement authorities with the information necessary for criminal prosecution in case
of a cyber-attack. Therefore, the SEALANDER GmbH analyzes anonymously collected data and
information statistically, with the aim of increasing the data protection and data security of our
enterprise, and to ensure an optimal level of protection for the personal data we process. The
anonymous data of the server log files are stored separately from all personal data provided by a
data subject.


5. Registration on our website

The data subject has the possibility to register on the website of the controller with the indication of
personal data. Which personal data are transmitted to the controller is determined by the respective
input mask used for the registration. The personal data entered by the data subject are collected and
stored exclusively for internal use by the controller, and for his own purposes. The controller may
request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an
internal purpose which is attributable to the controller.

By registering on the website of the controller, the IP address—assigned by the Internet service
provider (ISP) and used by the data subject—date, and time of the registration are also stored. The
storage of this data takes place against the background that this is the only way to prevent the
misuse of our services, and, if necessary, to make it possible to investigate committed offenses.
Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to
third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim
of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to
enable the controller to offer the data subject contents or services that may only be offered to
registered users due to the nature of the matter in question. Registered persons are free to change the
personal data specified during the registration at any time, or to have them completely deleted from
the data stock of the controller.

The data controller shall, at any time, provide information upon request to each data subject as to
what personal data are stored about the data subject. In addition, the data controller shall correct or
erase personal data at the request or indication of the data subject, insofar as there are no statutory
storage obligations. The entirety of the controller’s employees are available to the data subject in
this respect as contact persons.


6. Subscription to our newsletters

On the website of the SEALANDER GmbH, users are given the opportunity to subscribe to our
enterprise's newsletter. The input mask used for this purpose determines what personal data are
transmitted, as well as when the newsletter is ordered from the controller.

The SEALANDER GmbH informs its customers and business partners regularly by means of a
newsletter about enterprise offers. The enterprise's newsletter may only be received by the data
subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the
newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data
subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure.
This confirmation e-mail is used to prove whether the owner of the e-mail address as the data
subject is authorized to receive the newsletter.

During the registration for the newsletter, we also store the IP address of the computer system
assigned by the Internet service provider (ISP) and used by the data subject at the time of the
registration, as well as the date and time of the registration. The collection of this data is necessary
in order to understand the (possible) misuse of the e-mail address of a data subject at a later date,
and it therefore serves the aim of the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will only be used to send our
newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is
necessary for the operation of the newsletter service or a registration in question, as this could be
the case in the event of modifications to the newsletter offer, or in the event of a change in technical
circumstances. There will be no transfer of personal data collected by the newsletter service to third
parties. The subscription to our newsletter may be terminated by the data subject at any time. The
consent to the storage of personal data, which the data subject has given for shipping the newsletter,
may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found
in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the
website of the controller, or to communicate this to the controller in a different way.


7. Newsletter-Tracking

The newsletter of the SEALANDER GmbH contains so-called tracking pixels. A tracking pixel is a
miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file
recording and analysis. This allows a statistical analysis of the success or failure of online
marketing campaigns. Based on the embedded tracking pixel, the SEALANDER GmbH may see if
and when an e-mail was opened by a data subject, and which links in the e-mail were called up by
data subjects.

Such personal data collected in the tracking pixels contained in the newsletters are stored and
analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the
content of future newsletters even better to the interests of the data subject. These personal data will
not be passed on to third parties. Data subjects are at any time entitled to revoke the respective
separate declaration of consent issued by means of the double-opt-in procedure. After a revocation,
these personal data will be deleted by the controller. The SEALANDER GmbH automatically
regards a withdrawal from the receipt of the newsletter as a revocation.


8. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period
necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or
other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator
or another competent legislator expires, the personal data are routinely blocked or erased in
accordance with legal requirements.


9. Rights of the data subject

• a) Right of confirmation

Each data subject shall have the right granted by the European legislator to obtain from the
controller the confirmation as to whether or not personal data concerning him or her are
being processed. If a data subject wishes to avail himself of this right of confirmation, he or
she may, at any time, contact any employee of the controller.

• b) Right of access

Each data subject shall have the right granted by the European legislator to obtain from the
controller free information about his or her personal data stored at any time and a copy of
this information. Furthermore, the European directives and regulations grant the data subject
access to the following information:

• the purposes of the processing;
• the categories of personal data concerned;
• the recipients or categories of recipients to whom the personal data have been
or will be disclosed, in particular recipients in third countries or international
organisations;
• where possible, the envisaged period for which the personal data will be
stored, or, if not possible, the criteria used to determine that period;
• the existence of the right to request from the controller rectification or erasure
of personal data, or restriction of processing of personal data concerning the data
subject, or to object to such processing;
• the existence of the right to lodge a complaint with a supervisory authority;
• where the personal data are not collected from the data subject, any available
information as to their source;
• the existence of automated decision-making, including profiling, referred to
in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful
information about the logic involved, as well as the significance and envisaged
consequences of such processing for the data subject.

• Furthermore, the data subject shall have a right to obtain information as to whether
personal data are transferred to a third country or to an international organisation. Where
this is the case, the data subject shall have the right to be informed of the appropriate
safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time,
contact any employee of the controller.

• c) Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the
controller without undue delay the rectification of inaccurate personal data concerning him
or her. Taking into account the purposes of the processing, the data subject shall have the
right to have incomplete personal data completed, including by means of providing a
supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time,
contact any employee of the controller.

• d) Right to erasure (Right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the
controller the erasure of personal data concerning him or her without undue delay, and the
controller shall have the obligation to erase personal data without undue delay where one of
the following grounds applies, as long as the processing is not necessary:
• The personal data are no longer necessary in relation to the purposes for
which they were collected or otherwise processed.
• The data subject withdraws consent to which the processing is based
according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the
GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21(1) of the
GDPR and there are no overriding legitimate grounds for the processing, or the data
subject objects to the processing pursuant to Article 21(2) of the GDPR.
• The personal data have been unlawfully processed.
• The personal data must be erased for compliance with a legal obligation in
Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information
society services referred to in Article 8(1) of the GDPR.

• If one of the aforementioned reasons applies, and a data subject wishes to request the
erasure of personal data stored by the SEALANDER GmbH, he or she may, at any time,
contact any employee of the controller. An employee of SEALANDER GmbH shall
promptly ensure that the erasure request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article 17(1)
to erase the personal data, the controller, taking account of available technology and the cost
of implementation, shall take reasonable steps, including technical measures, to inform other
controllers processing the personal data that the data subject has requested erasure by such
controllers of any links to, or copy or replication of, those personal data, as far as processing
is not required. An employees of the SEALANDER GmbH will arrange the necessary
measures in individual cases.

• e) Right of restriction of processing

Each data subject shall have the right granted by the European legislator to obtain from the
controller restriction of processing where one of the following applies:
• The accuracy of the personal data is contested by the data subject, for a
period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the
personal data and requests instead the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of the
processing, but they are required by the data subject for the establishment, exercise
or defence of legal claims.
• The data subject has objected to processing pursuant to Article 21(1) of the
GDPR pending the verification whether the legitimate grounds of the controller
override those of the data subject.

• If one of the aforementioned conditions is met, and a data subject wishes to request
the restriction of the processing of personal data stored by the SEALANDER GmbH, he or
she may at any time contact any employee of the controller. The employee of the
SEALANDER GmbH will arrange the restriction of the processing.

• f) Right to data portability

Each data subject shall have the right granted by the European legislator, to receive the
personal data concerning him or her, which was provided to a controller, in a structured,
commonly used and machine-readable format. He or she shall have the right to transmit
those data to another controller without hindrance from the controller to which the personal
data have been provided, as long as the processing is based on consent pursuant to point (a)
of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract
pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by
automated means, as long as the processing is not necessary for the performance of a task
carried out in the public interest or in the exercise of official authority vested in the
controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the
GDPR, the data subject shall have the right to have personal data transmitted directly from
one controller to another, where technically feasible and when doing so does not adversely
affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any
employee of the SEALANDER GmbH.

• g) Right to object

Each data subject shall have the right granted by the European legislator to object, on
grounds relating to his or her particular situation, at any time, to processing of personal data
concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This
also applies to profiling based on these provisions.

The SEALANDER GmbH shall no longer process the personal data in the event of the
objection, unless we can demonstrate compelling legitimate grounds for the processing
which override the interests, rights and freedoms of the data subject, or for the
establishment, exercise or defence of legal claims.

If the SEALANDER GmbH processes personal data for direct marketing purposes, the data
subject shall have the right to object at any time to processing of personal data concerning
him or her for such marketing. This applies to profiling to the extent that it is related to such
direct marketing. If the data subject objects to the SEALANDER GmbH to the processing
for direct marketing purposes, the SEALANDER GmbH will no longer process the personal
data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular
situation, to object to processing of personal data concerning him or her by the
SEALANDER GmbH for scientific or historical research purposes, or for statistical
purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the
performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the
SEALANDER GmbH. In addition, the data subject is free in the context of the use of
information society services, and notwithstanding Directive 2002/58/EC, to use his or her
right to object by automated means using technical specifications.

• h) Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator not to be subject to
a decision based solely on automated processing, including profiling, which produces legal
effects concerning him or her, or similarly significantly affects him or her, as long as the
decision (1) is not is necessary for entering into, or the performance of, a contract between
the data subject and a data controller, or (2) is not authorised by Union or Member State law
to which the controller is subject and which also lays down suitable measures to safeguard
the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data
subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between
the data subject and a data controller, or (2) it is based on the data subject's explicit consent,
the SEALANDER GmbH shall implement suitable measures to safeguard the data subject's
rights and freedoms and legitimate interests, at least the right to obtain human intervention
on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-
making, he or she may, at any time, contact any employee of the SEALANDER GmbH.

• i) Right to withdraw data protection consent

Each data subject shall have the right granted by the European legislator to withdraw his or
her consent to processing of his or her personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any
time, contact any employee of the SEALANDER GmbH.

 

10. Data protection provisions about the application and use of Facebook

On this website, the controller has integrated components of the enterprise Facebook. Facebook is a
social network.

A social network is a place for social meetings on the Internet, an online community, which usually
allows users to communicate with each other and interact in a virtual space. A social network may
serve as a platform for the exchange of opinions and experiences, or enable the Internet community
to provide personal or business-related information. Facebook allows social network users to
include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025,
United States. If a person lives outside of the United States or Canada, the controller is the
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet website, which is operated by the
controller and into which a Facebook component (Facebook plug-ins) was integrated, the web
browser on the information technology system of the data subject is automatically prompted to
download display of the corresponding Facebook component from Facebook through the Facebook
component. An overview of all the Facebook Plug-ins may be accessed under

developers.facebook.com/docs/plugins/. During the course of this technical procedure,
Facebook is made aware of what specific sub-site of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up
to our website by the data subject—and for the entire duration of their stay on our Internet
site—which specific sub-site of our Internet page was visited by the data subject. This information
is collected through the Facebook component and associated with the respective Facebook account

of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our
website, e.g. the "Like" button, or if the data subject submits a comment, then Facebook matches
this information with the personal Facebook user account of the data subject and stores the personal
data.

Facebook always receives, through the Facebook component, information about a visit to our
website by the data subject, whenever the data subject is logged in at the same time on Facebook
during the time of the call-up to our website. This occurs regardless of whether the data subject
clicks on the Facebook component or not. If such a transmission of information to Facebook is not
desirable for the data subject, then he or she may prevent this by logging off from their Facebook
account before a call-up to our website is made.

The data protection guideline published by Facebook, which is available at
facebook.com/about/privacy/, provides information about the collection, processing and use
of personal data by Facebook. In addition, it is explained there what setting options Facebook offers
to protect the privacy of the data subject. In addition, different configuration options are made
available to allow the elimination of data transmission to Facebook. These applications may be used
by the data subject to eliminate a data transmission to Facebook.


11. Data protection provisions about the application and use of Google Analytics (with
anonymization function)


On this website, the controller has integrated the component of Google Analytics (with the
anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection,
gathering, and analysis of data about the behavior of visitors to websites. A web analysis service
collects, inter alia, data about the website from which a person has come (the so-called referrer),
which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web
analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit
analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, United States.

For the web analytics through Google Analytics the controller uses the application "_gat.
_anonymizeIp". By means of this application the IP address of the Internet connection of the data
subject is abridged by Google and anonymised when accessing our websites from a Member State
of the European Union or another Contracting State to the Agreement on the European Economic
Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google
uses the collected data and information, inter alia, to evaluate the use of our website and to provide
online reports, which show the activities on our websites, and to provide other services concerning
the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of the cookie, Google is enabled to
analyze the use of our website. With each call-up to one of the individual pages of this Internet site,
which is operated by the controller and into which a Google Analytics component was integrated,
the Internet browser on the information technology system of the data subject will automatically
submit data through the Google Analytics component for the purpose of online advertising and the
settlement of commissions to Google. During the course of this technical procedure, the enterprise
Google gains knowledge of personal information, such as the IP address of the data subject, which

serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create
commission settlements.

The cookie is used to store personal information, such as the access time, the location from which
the access was made, and the frequency of visits of our website by the data subject. With each visit
to our Internet site, such personal data, including the IP address of the Internet access used by the
data subject, will be transmitted to Google in the United States of America. These personal data are
stored by Google in the United States of America. Google may pass these personal data collected
through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any
time by means of a corresponding adjustment of the web browser used and thus permanently deny
the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google
Analytics from setting a cookie on the information technology system of the data subject. In
addition, cookies already in use by Google Analytics may be deleted at any time via a web browser
or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated
by Google Analytics, which is related to the use of this website, as well as the processing of this
data by Google and the chance to preclude any such. For this purpose, the data subject must
download a browser add-on under the link tools.google.com/dlpage/gaoptout and install it.
This browser add-on tells Google Analytics through a JavaScript, that any data and information
about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the
browser add-ons is considered an objection by Google. If the information technology system of the
data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the
browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data
subject or any other person who is attributable to their sphere of competence, or is disabled, it is
possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under
www.google.com/intl/en/policies/privacy/ and under
www.google.com/analytics/terms/us.html. Google Analytics is further explained under the
following Link https://www.google.com/analytics/.


12. Data protection provisions about the application and use of Instagram

On this website, the controller has integrated components of the service Instagram. Instagram is a
service that may be qualified as an audiovisual platform, which allows users to share photos and
videos, as well as disseminate such data in other social networks.

The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way,
Building 14 First Floor, Menlo Park, CA, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which an Instagram component (Insta button) was integrated, the Internet browser
on the information technology system of the data subject is automatically prompted to the download
of a display of the corresponding Instagram component of Instagram. During the course of this
technical procedure, Instagram becomes aware of what specific sub-page of our website was visited
by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up
to our website by the data subject—and for the entire duration of their stay on our Internet
site—which specific sub-page of our Internet page was visited by the data subject. This information

is collected through the Instagram component and is associated with the respective Instagram
account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on
our website, then Instagram matches this information with the personal Instagram user account of
the data subject and stores the personal data.

Instagram receives information via the Instagram component that the data subject has visited our
website provided that the data subject is logged in at Instagram at the time of the call to our website.
This occurs regardless of whether the person clicks on the Instagram button or not. If such a
transmission of information to Instagram is not desirable for the data subject, then he or she can
prevent this by logging off from their Instagram account before a call-up to our website is made.
Further information and the applicable data protection provisions of Instagram may be retrieved
under help.instagram.com/155833707900388 and
https://www.instagram.com/about/legal/privacy/.


13. Data protection provisions about the application and use of YouTube

On this website, the controller has integrated components of YouTube. YouTube is an Internet video
portal that enables video publishers to set video clips and other users free of charge, which also
provides free viewing, review and commenting on them. YouTube allows you to publish all kinds of
videos, so you can access both full movies and TV broadcasts, as well as music videos, trailers, and
videos made by users via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066,
UNITED STATES. The YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the
controller and on which a YouTube component (YouTube video) was integrated, the Internet
browser on the information technology system of the data subject is automatically prompted to
download a display of the corresponding YouTube component. Further information about YouTube
may be obtained under www.youtube.com/yt/about/en/. During the course of this technical
procedure, YouTube and Google gain knowledge of what specific sub-page of our website was
visited by the data subject.

If the data subject is logged in on YouTube, YouTube recognizes with each call-up to a sub-page
that contains a YouTube video, which specific sub-page of our Internet site was visited by the data
subject. This information is collected by YouTube and Google and assigned to the respective
YouTube account of the data subject.

YouTube and Google will receive information through the YouTube component that the data subject
has visited our website, if the data subject at the time of the call to our website is logged in on
YouTube; this occurs regardless of whether the person clicks on a YouTube video or not. If such a
transmission of this information to YouTube and Google is not desirable for the data subject, the
delivery may be prevented if the data subject logs off from their own YouTube account before a
call-up to our website is made.

YouTube's data protection provisions, available at www.google.com/intl/en/policies/privacy/,
provide information about the collection, processing and use of personal data by YouTube and
Google.


14. Legal basis for the processing

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent
for a specific processing purpose. If the processing of personal data is necessary for the
performance of a contract to which the data subject is party, as is the case, for example, when
processing operations are necessary for the supply of goods or to provide any other service, the
processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations
which are necessary for carrying out pre-contractual measures, for example in the case of inquiries
concerning our products or services. Is our company subject to a legal obligation by which
processing of personal data is required, such as for the fulfillment of tax obligations, the processing
is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to
protect the vital interests of the data subject or of another natural person. This would be the case, for
example, if a visitor were injured in our company and his name, age, health insurance data or other
vital information would have to be passed on to a doctor, hospital or other third party. Then the
processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based
on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered
by any of the abovementioned legal grounds, if processing is necessary for the purposes of the
legitimate interests pursued by our company or by a third party, except where such interests are
overridden by the interests or fundamental rights and freedoms of the data subject which require
protection of personal data. Such processing operations are particularly permissible because they
have been specifically mentioned by the European legislator. He considered that a legitimate
interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2
GDPR).


15. The legitimate interests pursued by the controller or by a third party

Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is
to carry out our business in favor of the well-being of all our employees and the shareholders.


16. Period for which the personal data will be stored

The criteria used to determine the period of storage of personal data is the respective statutory
retention period. After expiration of that period, the corresponding data is routinely deleted, as long
as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.


17. Provision of personal data as statutory or contractual requirement; Requirement

necessary to enter into a contract; Obligation of the data subject to provide the personal data;
possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can
also result from contractual provisions (e.g. information on the contractual partner). Sometimes it
may be necessary to conclude a contract that the data subject provides us with personal data, which
must subsequently be processed by us. The data subject is, for example, obliged to provide us with
personal data when our company signs a contract with him or her. The non-provision of the
personal data would have the consequence that the contract with the data subject could not be
concluded. Before personal data is provided by the data subject, the data subject must contact any
employee. The employee clarifies to the data subject whether the provision of the personal data is
required by law or contract or is necessary for the conclusion of the contract, whether there is an
obligation to provide the personal data and the consequences of non-provision of the personal data.


18. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

This Privacy Policy has been generated by the Privacy Policy Generator of the DGD - Your External DPO that was developed in cooperation with German Lawyers from WILDE BEUGER
SOLMECKE, Cologne.

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